By Büro Uebele, a German design studio, has created an impressive signage system and interior design for Adidas. The project, known as “Laces,” is a testament to Büro Uebele’s innovative approach to corporate communication and spatial design.
Conceptual Inspiration
The name “laces” holds metaphorical significance, symbolizing the interconnectedness inherent in a globally renowned corporation like Adidas. As a leader in sports goods and apparel, Adidas embodies movement, a core element of sports. This concept of movement is intricately woven into the design language of the new Adidas design center.
Dynamic Design Language
The typography employed in the signage system exudes a sense of dynamism and energy, mirroring the fast-paced nature of sports. Described as “turbocharged typography,” it races through the design center, visually representing the vibrancy and agility of the Adidas brand. The typeface itself is characterized by its speed and lightness, leaping across walls and balustrades with fluidity. As it traverses the space, its form undergoes dynamic transformations, reflecting the ever-changing nature of movement.
Integration with Space
Büro Uebele’s design seamlessly integrates with the architecture of the Adidas design center, enhancing the overall aesthetic and functionality of the space. The signage system not only serves its practical purpose of guiding visitors but also contributes to the immersive experience within the environment. By incorporating movement-inspired elements into the design, Büro Uebele creates a cohesive and engaging atmosphere that aligns with Adidas’ brand identity.
Conclusion
The Adidas Laces Signage System by Büro Uebele is a testament to the power of design in conveying brand values and enhancing user experience. Through innovative typography and spatial design, Büro Uebele has successfully captured the essence of Adidas’ dynamic and forward-thinking approach. The result is a visually striking and functionally efficient environment that reflects the spirit of movement inherent in sports and the Adidas brand.
